Catherine’s Blog

December 13, 2018

Big News For Professionals!

Boy, a lot has happened in the last few years… Here’s The Story About six years ago, I started working at Ches Crosbie Barristers. In the three years that I was Marketing Director, we increased our target intake by 94%, enabling my employer (aka my father) to sell his practice. […]
November 29, 2018

The Brand Called YOU

Here’s The Problem One of the biggest problems with the majority of lawyer marketing, and marketing for professional practices in general, is that it’s boring.  Don’t get me wrong – to create compelling marketing isn’t exactly a walk in the park when you want to maintain a professional image and […]
November 20, 2018

Marketing Lessons From A Broken Engagement Ring

I moved to Halifax for love in the summer of 2017. In April of this 2018, my boyfriend proposed. I have to admit, I knew it was coming. John and I talked about getting married. We were even referred to a jeweler. The thing is, we had issues with the […]
November 12, 2018

Live Life By Design

I’m inspired. I’m recently home from an information-marketing conference organized by No B.S. Inner Circle, formerly known as GKIC. This conference attracts people from all over the world and many of them are wildly successful, owning one or more seven or eight-figure businesses. My friend Ben Glass was there. He […]
November 12, 2018

Trends You Should Know About

I’m writing to you from the No B.S. Inner Circle Info-Marketing and Info-First Summit in Chicago. This is a world-renowned conference for small and agile business owners who grow their businesses to new heights using education-based principles and practices. I was invited to attend by my friend and graphic artist […]